ODEX – Social Meaning of Your Data

The visual identity of ODEX was anchored in the use of 3D scanning technology to create a composite image representing collective digital personas formed from individual data fragments. This visual metaphor was designed to provoke thought about the interconnectedness and impact of our personal data. The adaptable grid-based design ensured that this core visual concept remained coherent across various media, enhancing the campaign's reach and engagement through social media and digital platforms.

I led the design and strategic communication efforts, collaborating closely with the CDLX team to manage all aspects of the event—from logistics to engaging speakers who brought diverse perspectives to the discourse. The campaign unfolded through a series of animated teasers that gradually revealed more about the event's focus, designed to ignite curiosity and prompt critical reflection among the audience.

The event culminated in heated discussions and positive feedback, affirming the value of creating a platform for examining the social implications of technology. This project not only highlighted the necessity of inclusive and responsible technology development but also aligned with my professional philosophy that emphasizes the power of communal knowledge and public discourse in fostering societal change.

By effectively employing a narrative-driven and reflective communication style, the ODEX conference exemplified how design and strategic communication can be used to address and illuminate complex societal issues, encouraging a deeper and more critical exploration of technology's role in our lives.